Colour with an element of visual appeal can help make a product stand out from the crowd. Here is where the concept of fluorescent pigments comes into play. Fluorescent Pigment designed to provide intense brightness and rich colour performance. The pigments are formulated to absorb ultraviolet light and re-emit it as visible light, providing a glow effect that maximises daylight and UV-light visibility. Where conventional pigments simply reflect specific wavelengths of light that are visible to the naked eye, fluorescent pigments are capable of absorbing shorter-wavelength light and converting part of the energy as visible light. This helps achieve the bright colour effect which is so unique and effective in enhancing colours in appropriate lighting conditions.

In today’s market, fluorescent pigments find use in applications such as paints and coatings, printing inks, plastics, masterbatch, textiles, packaging, rubber goods, decorative products, and certain cosmetic products.

But for manufacturers, brightness is only a part of the issue. Other issues that affect the success of fluorescent pigments include heat stability, light stability, resistance to migration, chemical resistance, dispersibility, and application environment. This guide provides the necessary details on fluorescent pigments, including their definitions, applications, benefits, and selection criteria.